soul˙•.°·com
brand magazine 0.9
8th December, 2016

logotype

The logo of soul.com is a logotype, meaning: it is build up by regular fonts. In this is we could actually say it is “no logo”, as we have decided not to pick a specific font. Any font could be good. The name soul.com says it all, and no one can claim this name but we. In the design process we realised the logotype needed a distincting element, and we saw the space between soul and com(munity) being the place to add meaning. We added five elements:

˙•.°·

 

A visual language that gives meaning to the space. Five element that can refer to the five elements of the pentagram that expresses the soul, which we use so often. Each element unique and yet, all part of every available font in the form of glyphs. You can copy and paste the logo below to any tool you’re using. But you can also write out our logo yourself using a regular keyboard:

alt + h = ˙
alt + 8 = •
dot = .
alt + shift + 8 = °
alt + shift + 9 = º

logo 100%, arial
soul˙•.°·com

logo 100%, courier
soul˙•.°·com

logo 100%, courier
soul˙•.°·com

colours

100% black: #000000

100% yellow: #eeee22

100% white: #ffffff

fonts

soul˙•.°·com  <arial, 4X>

<Times New Roman, formaat 1X> Any font type is good. But soul.com mainly uses arial, courier or times. We always combine the logotype in type 1 (e.g. arial) and the body text in type 2 (e.g. courier).

The logotype is now in a serif-font (courier). The body is now in arial. This is always combined like this. A contrast between logotype and body text. You can use the preference you like.

Font-family: arial, sans-serif;

Font-family: ‘times-new-roman’, serif;

Font-family: ‘courier’, serif;

4X header

2X sub header

1X body text

email signatures

soul˙•.°·com

Transforming companies into communities.

 

Stationsplein 45 (D2.133)
3013 AK Rotterdam
The Netherlands
+3110 476 3808

name@soul.com
+316 123 45 678

soul˙•.°·com

Transforming companies into communities.

 

Stationsplein 45 (D2.133)
3013 AK Rotterdam
The Netherlands
+3110 476 3808

name@soul.com
+316 123 45 678

soul˙•.°·com

Transforming companies into communities.

 

Stationsplein 45 (D2.133)
3013 AK Rotterdam
The Netherlands
+3110 476 3808

name@soul.com
+316 123 45 678

email signatures